Auburn Hills, MI – Robotic system integrator and process cutting solutions provider Shape Process Automation (SPA) has announced that Simon Kenworthy, current Senior Vice President of Global System Sales, has been named the Managing Director for Shape Process Automation North America effective July 10th, 2023.  In his new role, Simon will have full responsibility for the financial and operational performance for the North America business.  Simon brings an exceptional record of organizational leadership, demonstrated success in international business and market strategy development, extensive commercial contract negotiation and execution experience, and is a recognized global expert in the robotics, automation, and waterjet industries.

Simon joined SHAPE Technologies Group as part of the Flow International team in 1999, and held a variety of key roles, including leading the creation of the successful Aerospace Business Development team and ultimately ascending to General Manager for the Aerospace Business Unit.  Simon transitioned to Shape Process Automation in 2017 as part of the Advanced Systems business development initiative and assumed global responsibility for all Shape Process Automation commercial activities in 2019.

“I am excited for the opportunity to drive our growth strategy, which fundamentally begins with forging strong customer relationships and driving a culture that pushes the limits of automation so we can solve their most challenging problems “, said Kenworthy.  “Simon has demonstrated a long history of results-driven management throughout his 30 years and has been an integral part of the global growth for the SPA Group” says Nino LaDuca, CEO of Shape Technologies.


For over 50 years, Shape Process Automation (SPA) has provided industrial automation solutions that address efficiency, productivity, and safety challenges within manufacturing operations. As a globally recognized integrator of robotic systems, Shape Process Automation offers solutions for material handling and assembly applications as well as advanced materials cutting with robotic laser, router, knife and waterjet processes.